Super Bowl Ad Prices
I heard on the radio the other day that Super Bowl XL ad spots will cost a whopping $83k/second. Wow. That translates into roughly $2.5 million for a 30 second spot. Then again, you do get a lot of bang for your buck with a Super Bowl ad. Not only do a ton of people tune in for the Super Bowl, but an awful lot of viewers make a point of staying in front of the TV during commercial breaks so they can see the ads.
Published on February 4th, 2006 - 4 Comments
Filed under: Miscellany
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Well to say Super Bowl advertising is big bang for your buck is not exactly true. It depends on the company’s marketing strategy and product strategy. If the amount of spending for a Super Bowl spot takes up the entire budget, it might be smarter to be more targeted and advertise to people you know will be interested in your product.
Comment by Jovina — Feb 4th 2006 @ 1:44 pmTrue, but that doesn’t change the fact that far more people will see your 30 second Super Bowl spot than will see the same ad played at a different time.
$2.5M is a ton of money…
Comment by jim — Feb 4th 2006 @ 4:28 pmIn addition, tons of people go to websites after the game and see their favorites (even more exposure)!
Still, probably not a great investment unless you have more ad money than you know what to do with (like AB, Pepsi, etc.)
Comment by FMF — Feb 5th 2006 @ 4:51 pm