Gift Card Poll Results

Written by nickel - 4 Comments

Wow. The Gift Card Poll has come to a conclusion and an amazing 77% of all respondents received gift cards for the holidays this year. Wow. And not even 20% of these gift card recipients have spent them out so far… Let’s get cracking, people! Don’t let the marketing geniuses that created the gift card fad pull one over on you! Spend those gift cards before: (1) you lose them, (2) the dormancy/inactivity fees kick in, and/or (3) they expire. Click here for the full poll results, or to register your vote.

Published on January 12th, 2007 - 4 Comments
Filed under: Polls
email this post - digg this - stumble it - save to del.icio.us

Did you find this article useful? If so, please sign up to receive e-mail updates:

Comments (scroll down to add your own):

Don’t neglect the fact that there are men (and women) sitting at the tops of huge office buildings around the country wondering when you’re going to spend your gift card, too!

You see, with new accounting rules in place, they can’t recognize the revenue from the gift card until it is spent.

Yes, they have your money, but it has to sit in a “Don’t Touch” account until you actually use the card.

Maybe we should not use ‘em for awhile and make ‘em sweat…

Dan
Comment by Daniel Sweet — Jan 12th 2007 @ 8:35 am
FWIW, I hadn’t used all of mine when I answered the poll, but I have now. The time right after xmas is generally a period of reduced general spending, so it takes a while. (Plus, with my fiancee around and all, I don’t get as much time at home for reading as I used to, so those Borders gift cards generally end up going for books that’ll sit on the “I’m gonna read it someday…really, I will” list for a while. )
Comment by Matt — Jan 15th 2007 @ 2:48 am
Also, be advised that your card may not have the actual dollar amount available due to gift card fraud. For some warnings on gift card fraud and how to avoid it, see my post, Gift Card Warnings
Comment by Greg R — Jan 17th 2007 @ 10:45 pm
Borders
Of all the gift cards I received, Borders is the worse of all. Trying to spend it via the computer is a joke. It appears that Borders has so designed its program only to make it rough on the card holder to spend the money. If you can prove otherwise I will apologize.
Comment by Nick Carpinelli — Mar 18th 2007 @ 3:46 pm