Adjust Text Size

Zecco Ramping Up Mainstream Advertising?

Written by Nickel - 4 Comments

Well, this is interesting… Earlier this week I wrote about how Zecco relies on their free online stock trades to land customers, as opposed to bankrolling major marketing campaigns. But just the other night I saw a primetime TV ad for Zecco on Comedy Central (I think). Maybe I’ve just had my head in the sand, but I don’t recall seeing TV spots of this sort in the past.

There’s nothing terribly significant about this, it just makes me wonder if they’re re-thinking their marketing strategy. I guess now that they’ve tightened up their commission structure a bit, they can afford to do more in the way of mainstream promotion. Regardless, Zecco still looks like a pretty solid deal if you’re in the market for a cheap (free) online broker.

Published on November 14th, 2007
Modified on July 23rd, 2008 - 4 Comments
Filed under: Online, Saving & Investing

About the author: is the founder and editor-in-chief of this site. He's a thirty-something family man who has been writing about personal finance since 2005, and guess what? He's on Twitter!

Related articles...

» Get a $75+ Bonus from Zecco
» How Does Zecco Make Money?
» TradeKing and Zecco are Merging
» Zecco Account Activated
» Zecco: Still the Best Online Broker?
» Zecco Review and Account Opening Process
» Kiplinger’s Top Discount Brokers
» Zecco Modifies Commission Structure

Was this article useful? Please sign up to receive our content via e-mail:

You will receive only the daily updates, and can unsubscribe at anytime.

4 Responses to “Zecco Ramping Up Mainstream Advertising?”

  1. 1
    The Saving Freak Says:

    That seems almost sacrilegious coming from Zecco. They are a great company and I have yet to meet someone who regrets using them.

  2. 2
    Toby Says:

    On top of that, this is the perfect time to advertise as they can capitalize on E*Trade’s vulnerability. I know I’m looking for a new brokerage, although Zecco gives me the “free lunch”-willies. I’m worried about dealing with SIPC regarding E*Trade so a brokerage that offers “free” trades *cough* internet bubble *cough* doesn’t make me think my assets would be any safer.

  3. 3
    ZOok Says:

    I really, really want to get going with Zecco [already have an account] but the energy and time and frustration of transferring money out of sharebuilder into Zecco to have all the funds under one account is just to much for me. I need to have some serious confidence in Zecco before taking the plunge.

    I might just start sending in some money to Zecco and have two accounts going, but I am not a fan of having multiple accounts like that.

  4. 4
    not impressed with zecco Says:

    No ipos\’s available at zecco.

Leave a Reply

Disclaimer...
Because rates and offers from advertisers shown on this website change frequently, please visit referenced sites for current information. This website may be compensated by companies mentioned through advertising, affiliate programs or otherwise.

FiveCentNickel User Survey