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New Target Price Matching Policy

Written by Nickel - 5 Comments

New Target Price Matching Policy

Earlier this week, I reported on Best Buy’s new online price matching policy and my experiences getting them to honor it. The short version is that they’re now matching prices from a number of major online retailers, Amazon included, and it was dead simple to get them to do it.

Well, according to a press release that was issued mid-week, Target is also jumping in on the online price matching game — at least for the upcoming holiday season.

Here’s the scoop:

“For the first time, Target will offer guests the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.”

Unfortunately, the full terms and conditions of this program won’t be available until October 22nd, but it sounds like it will work more or less like Best Buy’s new policy. This is great news for you as a consumer, as it gives you the flexibility of running out and buying something right now while still getting the best possible price.

In fact, if you couple this with the Target REDcard, you can knock an extra 5% off. Of course, you’ll have to pay sales tax if you make an in-store purchase but you’re supposed to be paying that either way.

Another consideration here is the ease of making returns. I’ve bought and returned a decent amount of stuff through Amazon and it’s always been easy, but it’s not quite so easy if your receive something as a gift — especially if the giver doesn’t have it shipped directly to you.

By buying at a real-world chain store and including a gift (or regular) receipt in the box, you make it easy for the recipient to return or exchange it if the need ever arises.

Published on October 19th, 2012
Modified on October 27th, 2012 - 5 Comments
Filed under: Consumer

About the author: is the founder and editor-in-chief of this site. He's a thirty-something family man who has been writing about personal finance since 2005, and guess what? He's on Twitter!

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5 Responses to “New Target Price Matching Policy”

  1. 1
    BG Says:

    Now if only walmart retail would match walmart.com, heh.

    Glad to see more brick-mortars matching the online retailers.

  2. 2
    Lance @ Money Life and More Says:

    This sounds great for consumers! The chain stores won’t like it but maybe they’ll at least have more revenue.

  3. 3
    Chris Says:

    Price-matching polices are a business strategic maneuver in oligopoly markets. Target is signalling to competitors to not even try to compete by lowering price in hopes that the response will be to keep prices the same. They do not want to get into a price-war that only results in taking losses per unit sold.

  4. 4
    Mable Says:

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  5. 5
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