This post comes from Cathie Ericson at our partner site LearnVest.
Do you feel like you spend half your day processing emails instead of actually working?
You aren’t alone.
Marsha Egan, C.E.O. of InboxDetox.com and author of “Inbox Detox and the Habit of Email Excellence,” says that a full inbox is “an immediate source of stress—it reminds you of everything you’re not going to get done.” According to Egan, the average worker receives 100 to 200 emails per day. Even if you only spend a minute addressing each one, that’s two to three hours on email alone!
To fight back against the inbox black hole, she says, we don’t need to pay for fancy plugins or shiny apps. ”The issue is self-management,” Egan explains. “Outlook and Google already have built-in tools, but few people use them. The key is to manage yourself and your email habits rather than hoping technology will do it for you.”
That sounds reasonable, but how do we do it? Below, Egan shares her top five tips for minimizing an overwhelming inbox and maximizing productivity during the day.
1. Turn Off Notifications
Egan advises turning off all the “dings and flashes,” so that office updates and team-wide invitations don’t distract you from your current task. That could mean disabling push notifications to your phone, muting the volume on your computer, or closing your email tab when you aren’t using it. It’s not enough to promise yourself you won’t look—”You have to actually shut them down,” she says, “because you can’t help but wonder who’s trying to reach you.”
“If you’re interrupted, even if you handle it in one minute, it takes another four minutes to get back to what you were doing before,” she explains. “It’s death by a thousand paper cuts. If you can reduce 15 interruptions a day, you’ll find yourself with at least an hour more of productivity. If you do this for a week, that’s five more hours of uninterrupted working time.”
2. Choose When You Check In
Of course, you can’t just turn off your email for the entire day. The key to minimizing the interruptions you can’t eliminate is to deal with your messages in batches.
“Think of the longest amount of time you’ve gone without checking your email,” Egan suggests. “We’ve all been in those meetings that went an hour and a half and the sky didn’t fall.” Depending on your industry (after all, a journalist who needs to process breaking news will have different email needs than a fashion buyer), she finds that most people don’t need to check their email more than five times a day.
For maximum productivity, she suggests, limit your checks to just three times a day: first thing in the morning, after lunch and near the end of the day. If that seems completely unreasonable, add in a mid-morning and mid-afternoon email fix. “Anything but the direst emergency—which shouldn’t be conveyed in email anyway—can wait 90 minutes or more,” she says.
3. Don’t Default to Email
Email, Egan advises, shouldn’t be your default method of communication. “A lot of people make their own email trouble by sending too much email,” she says. “Email begets email.” If you need something in less than three hours, she instructs, “use another mode of communication, such as a phone call, a visit or even a text. This allows people to work on other things without fearing the ‘ding.’”
By modeling the behavior you want other people to use (namely, not flooding their inboxes), you encourage them to do the same—especially if you’re a manager. “If a boss sends an important note two minutes before the meeting,” Egan explains, “then everyone in the company has learned they can’t shut their email down.”
Also, she reminds us, email is for communication of facts, not feelings. “If an email can be misinterpreted, it will be,” she cautions. If you aren’t sending facts, figures or documents, Egan recommends making use of that antiquated tool on your desk: the phone. “Even if you have to leave a voice mail, the voice inflections and other verbal communication aids make it easier for someone to recognize intent than with an email.” And, of course, beware the dreaded “reply all.” Every time you hit “reply all” when it’s not needed, you invite people to “reply all” to you.
4. Sort Your Messages
Email does have its uses, but probably not the ones you think. “Your email is a delivery tool, not a dysfunctional to-do list,” Egan says. “People keep messages in their inbox to remind them of upcoming tasks, which means they waste a lot of time surfing their inbox to find out what they need to work on next. What if you treated your U.S. Postal Service mail that way?” she asks. “It’s like pulling out your mail, recycling half of it, and then putting the bills and other correspondence back in the mailbox to go through the next day.”
A better strategy is to triage your email during your designated ‘checking periods’ (see tip number two), responding to the simple and urgent messages, filing away those that don’t need addressing, and flagging the ones that need some more thought. “Create folders within your inbox, sort the emails that need action, and then set a calendar reminder to remind you when to revisit any deadline-oriented messages,” Egan suggests.
“Your email is a delivery tool, not a dysfunctional to-do list.”
5. Resist Your Inbox on the Run
If you can’t give your email the appropriate attention, don’t bother checking it. “Check your email only when you have time to respond, not just react,” Egan advises. “Why would you check your email five minutes before you go to sleep? If someone sends a scathing note, you’ll stew about it all night, and there’s nothing you’ll be able to do about it.”
Plus, studies show that exposure to a bright screen before bed (like the one that displays your email, whether that’s a computer, phone or tablet) may make it harder to fall asleep and to get high-quality rest.
And trying to “quickly check email” when spending time with friends or family isn’t doing us any favors—LearnVest research has found that while 30% of workers take all of their vacation time, 13% of them spend it working. Does that sound relaxing to you? Instead of getting lured off the beach by a “quick check,” wait until you have the time to respond as needed … after all, no one does their best work in a bathing suit.
Email, when used properly, can be a powerful tool. But you have to be the one in charge.
Which side are you on?
The universe these days seems to be split into Apple lovers and Apple haters. The lovers anxiously awaited Apple’s annual model change, wondering what they were going to do to save us from that most dreaded of modern conditions: gadget deprivation. Everyone knew the iPhone 6 would come in two models, both with larger screen sizes, so they patiently endured Tim Cook’s late-night TV commercial spokesman imitation, waiting for the inevitable, “But wait, there’s more!”
They were not disappointed. I’m not talking about the ridiculously overpriced watch — logic says half the population have stopped using watches because their cell phones are good enough, but who said gadget freaks were anything approaching logical? If any company has made a living proving that, it’s Apple.
I’m talking about Apple’s new payment system, ApplePay. (Apparently, iPay, or iAnything has now gone the way of Steven Jobs, its creator. Now it’s AppleAnything.) Apple’s new iPhone and watch incorporate near-field communication (NFC). That in itself could not possibly be news — my ancient Blackberry, soon to be retired, had NFC before anybody knew what to do with it, so this is Apple catching up with the rest of the world, not leading the way.
But, like many things in life, it’s not what you have, but what you do with it, that matters. And this is why ApplePay may be the next iTunes — something everybody uses, pouring big bucks into the company with a bite missing in its logo.
What is NFC?
Don’t feel bad if you thought it stood for “Not For Cheap”; you wouldn’t be the only one. Near-field communications allows two NFC-equipped devices to exchange data without a physical connection, like with a cord.
You might ask, so what’s so new about that? Haven’t we had Bluetooth since the previous millennium? Yes, we have; but if you’ve ever paired two Bluetooth devices, you know the “Make device discoverable … search for the device … enter passcode” shuffle each and every time. NFC doesn’t require any of that, making it much more suitable for something like payment.
The other attribute that makes NFC so desirable is the fact that the devices have to be very close together, an inch or less, for communication to happen. Would you feel comfortable walking into a Target, knowing they have Bluetooth cameras capturing all your bank account information for their hacker friends? Didn’t think so.
The next NFC benefit is it uses far less power than Bluetooth. It’s nice to know you can do an entire day’s shopping with your cellphone before its battery needs a recharge.
The final benefit this technology brings to payment processing is security.
Security, a la ApplePay
What jumps out at you when you hear or read about ApplePay is the way they are putting this new technology to use: When you make a payment with your phone, none of your card information is given to the retailer. So, no matter how heavily Target gets hacked, if you pay with ApplePay, they won’t have any of your information to hack.
Here is what happens: The cashier rings up the total. Then, you simply hold up your phone to an NFC payment terminal. In a split second, the terminal tells your phone the amount. Your phone (or watch) takes that information and reads a secure chip (hardware, not software or data) with all your cards and their balances.
The chip approves the transaction and computes a unique transaction code, specific only for that transaction. Then your phone transmits only that unique, one-time code back to the terminal. No personal data, no drivers license, no address and, most importantly, no card or account information reaches the merchant.
That whole process takes less than a second.
Because the merchant never receives anything identifying you in any way, they can’t ever have any data about you which crooks can steal and use for some form of identity theft.
What, you might ask, if you forgot your phone on the counter (like I’m prone to do) and someone scooped it up and started buying up the whole store? See that thumb in the picture? The payment transaction only works if the thumb on the sensor matches your thumbprint.
Apple had a choice with their new technology. Had they gone the PayPal route, they could probably have become a very significant player in the $11 trillion payment-processing market. Instead, they chose to keep the user experience as simple as possible, with as little change as possible. ApplePay integrates seamlessly with your existing accounts and relationships. You don’t have to apply for any new accounts or change any of the accounts you already have.
The way they do it is you take a photograph of your card with the on-board camera. Apple then uses that image to verify your account with your bank. Once the card is confirmed, it gets added to something akin to a personal electronic wallet. Before you pay, the app will display all your cards and then (just like in real life) you pick the one you want to use, and voila!
Will It Work?
The idea of a “swipe” means of fast payment has been around for a while. You might recall Mobil’s Speedpass, launched in 1997, which allowed you to pay for your gas by simply swiping a little dongle attached to your key chain. That relied on radio frequency security, which was proven not to be so secure. Now Speedpass customers have to enter their zip code as an additional layer of security, defeating the goal of speed and convenience.
What sets Apple’s proposed system apart is its reliance on your thumbprint. On the face of it, it doesn’t look like crooks will easily be able to break that code.
It’s a sad commentary on the human race that no attempts at preventing dishonesty have proven to be foolproof. Technology relying on biological data like iris patterns or fingerprints appear promising. Of course, the downside is now there is even more of your personal information stored on some Big Brother’s computer. (Does anyone else find it a bit ironic that Apple put themselves on the map with the famous 1984 Super Bowl ad deriding Big Brother, and now they are Big Brother?)
My wife and I have gone to cash for most of our purchases. Unfortunately, there are still more than a few places where a card is necessary equipment; so as an alternative strategy, cash doesn’t cover all situations. And so it happened that my bank (Key Bank) called me last week to ask if I bought gas in Mexico. Whenever we travel internationally, I call them ahead of time to give them approximate dates and destinations. They know that, and they’re able to spot the fraud right away. Thankfully, it cost me nothing and I received a new card less than a week later.
Still, it would be nice to know there’s a new level of security making it harder for identity thieves to perpetrate their fraud. The competitive market being what it is, I suspect it won’t be long before every maker of smartphones and smartwatches implements some form of bio-security in a fast and easy-to-use package. Will it be perfect? Is anything? Even cash has its drawbacks, so to expect perfection is unrealistic. Billions of transactions are made every day. The proper question is: Will this be an improvement? It sounds like it will … and any improvement in security can only be welcome.
Will this make me toss my ancient Blackberry? (I know that marks me as a cheapskate dinosaur. So fire me. Haha!) Maybe I’ll wait to see if someone does something as good for a lot cheaper. I’ve never been disappointed doing that.
How about you? Will this make you get a smartphone (or smartwatch) e-wallet?
With college students back in classes for the fall semester, their parents can only hope that they are making the best use of their time and money. There is a lot at stake — the amount of student loans outstanding is approaching $1.3 trillion, having mushroomed by over 50 percent in less than three years.
We all know the standard line about education being an investment in the future. It certainly can be; but with the amount of student debt increasing so rapidly, there is good reason to suspect some of this is being done out of desperation rather than as a logical path to an opportunity.
For one thing, the job market has been so hard on young people that many are returning to school out of frustration with not being able to find a job. However, unless you are acquiring in-demand skills in the process, doing this simply delays the inevitable struggle to find work and racks up debt in the process.
Also, the marketing of education has clicked into high gear in recent years. Overall, this is good — opening students up to new and potentially more efficient ways of getting degrees and training. But unfortunately, some of it is designed to sell programs that may sound relevant but which have little value in the job market.
So before you or someone you love takes out a student loan, you need a reality check. See if these questions don’t help focus your decision:
- Are you getting the right degree for your chosen field? Education advertisements often focus on degrees related to popular fields. What you need to find out, though, is not what the ads say, but what degrees hiring managers are looking to fill in the profession. This relates both to the subject and the level of the degree. It is of little use to get an associate’s degree in a profession where a bachelor’s is the norm.
- Does your school have credibility in your target profession? First, you should make sure both your chosen school and the specific program have been properly accredited by a nationally recognized accrediting agency. A good place to start is with the Department of Education’s accreditation database. Beyond that, though, you need to get a sense of which schools have a good reputation with hiring managers in the profession and which are dismissed as turning out substandard graduates in that major. Looking at relevant want ads and even talking to some hiring managers before you enroll in a school is a good way to make better choices about your education.
- Are your grades likely to be competitive enough? It’s all very well to aspire to an elite profession, but if you have always been a C student and don’t have a good reason to believe that will suddenly turn around, you have to question whether your credentials will be competitive enough to get you the type of job you want.
- Do you have reason to believe you will enjoy the profession you’ve chosen? One of the saddest things is when someone goes through four or six years of college in a given field, only to enter the job market and find they don’t like the reality of the profession. Workplace reality is often very different from the classroom, so try to get a relevant internship before you go too far down a given educational path. This will help you get a taste of what the profession will be like from day to day, and will also help you make useful contacts for when you eventually enter the job market.
- Is there healthy job growth in that profession? If there is a small job market — or even worse, a shrinking one — for your chosen profession, you are going to find it hard to get work no matter what degree you get. The Bureau of Labor Statistics has an Occupational Outlook Handbook that is a good place to find out about the size and projected growth of the job market for various professions.
- Is an advanced degree really the answer? Going back to school is often a knee-jerk response of people who are having trouble getting promoted, but you need to take an honest look at whether it is your performance and not your resume that is holding you back.
- Does the income potential justify your level of borrowing? Just getting a job is not enough if you have taken on a staggering level of debt to do it. Before you borrow, try some advance budgeting. Look at salaries in your chosen profession, and compare them to the loan payment schedule you would be taking on to see if you could make a budget work under those circumstances.
Using a student loan to further your education can still be a wise decision, but only if you approach it purposefully like an investment and not impulsively like buying a lottery ticket.
What if you had the chance to impress 277 million professionals at once—convincing them you’re exactly what each of their organizations is missing?
As it turns out, you already have that opportunity on LinkedIn. According to a 2013 Jobvite survey, 96% of recruiters use the professional networking site to search for potential hires. Yet many job seekers are unaware of the profile features that could land—or cost—them the job.
The most important thing to remember is to make your LinkedIn profile public, Jenny Foss, president of the Ladder Recruiting Group, told MarketWatch.
Next, your bio is a key part of your profile, so make sure to include your current job title, industry and location, says Nicole Greenberg Strecker, managing director of recruitment agency STA Worldwide.
Even the seemingly small details of your profile are significant. If you’re aiming to work in a specific city, use that area (instead of where you actually live) as your location. And make sure your job title reflects exactly what you do, Jeremy Roberts, editor of Sourcecon, a blog and conference series for recruiters, told MarketWatch. A title that reads, “Blogs and Features Editor” is preferable to one that simply says, “Editor.”
Just like where you sit in the high school cafeteria, the groups you join on LinkedIn say a lot about you. Particularly if you’re looking to switch fields, join industry groups and blogs, as that’s where employers will be searching. And when it comes to getting feedback from your peers, recommendations from people you’ve actually worked with are much more meaningful than endorsements from acquaintances.
If you’ve mastered these tips, double-check your profile to make sure you aren’t committing some other common LinkedIn faux pas, like forgetting to add a photo or using the default connection request.
More stories from LearnVest:
I can still remember the days when the term “generation gap” was all the rage. Back in the late 1960s and early 1970s, that term was bandied about to describe the yawning philosophical chasm between Baby Boomers and their parents on topics as diverse as the Vietnam War, the length of one’s hair, and different attitudes toward sex.
Over the years, though, the term has faded from widespread use. But another gap in inter-generational thinking grew steadily more evident when it came to saving and spending. The folks Tom Brokaw called “The Greatest Generation” grew up in Depression-era America, fought World War II, then scrimped, saved, and made their way through college on the GI Bill, somehow managing to land jobs that enabled them to squirrel away enough scratch for an FHA-financed suburban starter home.
They might have arrived in Eisenhower-era prosperity. But having seen how tough a dollar could be to come by, they learned the value of every greenback they earned.
Around the same time, the dawn of TV and its benefactor, the Great American Marketing Machine, ushered in the idea that saving, budgeting and spending wisely were as passe as Zoot suits. “Why Wait? Buy now!” became the catchphrase of the Pepsi Generation. Their parents, who had experienced hardship in the gritty, teeming urban enclaves of the 1930s, weren’t easily hoodwinked by the hype. Not so their kids, who knew little other than full stomachs and leafy suburban idylls.
This two-cent history lesson easily explains a phenomenon that got its start about six years ago. It’s one that worries a great many financial advisers.
Once a parent . . .
Please note that reference to six years ago, the year that ushered in the Great Recession. Suddenly the generation that had rarely denied themselves anything began to find themselves in straits seen infrequently since the Great Depression.
As they lost their marriages, their jobs and in many cases their homes, those in their 40s and 50s turned to the only people they knew would be able to provide financial assistance. Those were the same people who, scarred by early exposure to deprivation, never lost the belief that you save for a rainy day.
Now you had the 70- and 80-year-olds of the Greatest Generation, folks who had been careful about finances to the point of always searching for the best savings account rates (crude as their methods were back then), being called upon to help bail out their overindulgent middle-aged sons and daughters.
Among the financial advisers who have flagged for me this lamentable state is Gregory De Jong, a Certified Financial Planner with Savant Capital Management in Naperville, Illinois. He estimates one quarter to one third of his retirement clients are providing some form of financial assistance to their adult offspring.
“It’s a bitter irony that the children who have treated themselves to larger homes, fancier cars and more lavish vacations than their parents ever had are now relying on mom and dad to bail them out,” he told me, adding the parents’ desire to help their sons and daughters is jeopardizing their own retirement security.
Of particular concern to De Jong is that some elderly moms and dads may actually be enabling the poor fiscal habits of their sons and daughters.
“They would not think of pulling $20,000 out of their IRA to take a vacation for themselves,” he points out. “But they won’t hesitate to pull that much out to pay off their children’s credit card debts… It keeps the child from getting the financial advice they need regarding debt management.”
Also observing the trend is Gary Marriage, Jr., founder and CEO of Nature Coast Financial Advisors in Crystal River, Florida. “It’s like the parents are coming in to bail out their kids,” he says. “Parents will always bend over backward for their children. But if they don’t set it up right, they’re going to go broke themselves.”
Involve third parties
The big problem with elderly parents aiding their middle-aged daughters and sons is emotion, experts say. When faced with the choice of giving aid or jeopardizing relationships with children and grandchildren, the older adult often falls victim to emotion and gives in to the pleas of his or her offspring.
Marriage and De Jong both strongly urge third parties to get involved in the loan of money from older to younger family members. “We tell them, ‘Bring in your adult children and let’s all sit down and see if this can be worked out,’” Marriage says. “I want to show the kids the effect on their parents of getting this loan.”
The loan terms should be agreed to by parent, offspring and third party, whom De Jong says can also be an accountant or business-savvy family friend. If the issue was caused by poor financial decision-making or debt management, the offer of financial assistance should be contingent on the younger adult taking credit counseling or a course on debt management, De Jong says.
Adds Marriage: “I tell my clients this is not a 100 percent foolproof plan. But at least it’s a structure, and they have something in writing everyone will follow. Just as you get a contract from the bank, you should give your child a contract, and make sure they follow it.”
I say it’s time to close the “generation gap” separating elderly parents from middle-age kids on issues of financial responsibility — and that should happen before the elderly are separated from their life savings.
After our home, our next major purchase will be a car. I am an introvert and I hate conflicts, so naturally negotiation is stressful for me. But if I don’t speak up, I know I will get the short end of the stick and pay a lot more money for the car. Last time I bought a car, I handled the entire negotiation via email; I only went to the dealership to pick up the car. I am not sure if I can do the same thing this time. I am going to assume the haggling will be harder this time and be prepared. As a result, I compiled a list of tips to help me develop a strategy whenever I need to negotiate.
1. Knowledge is power: Do your research. An introvert’s strength is listening and staying focused; use it. Collect as much information as possible so that, when needed, you can immediately decide what a fair offer is. It is also helpful to carry a printout of all the information that you have collected to support what you think is fair. This serves two purposes:
- It gives you something to focus on when you are overwhelmed.
- If you are tired of saying the same thing over and over again, showing the evidence on paper to the salesman might kick things up a notch.
2. Decide on a budget: Know how much you want to spend on a particular item and stick to it. This should be self-explanatory. Knowing this will let you decide whether it is even worth spending your energy negotiating or if you have to save more cash to make your offer more attractive.
3. Negotiate one thing at a time: A lot of times, the salesman will try to talk you into thinking about the price of the car differently; if you are not prepared it might overwhelm you. For example, when we went shopping for my husband’s car, we had a dollar amount we wanted to pay for the car. But the salesman kept trying to steer us into thinking about the monthly payment vs. the price of the car. He kept increasing the loan period to reduce the monthly payment, which meant he essentially increased the price of the car without making us think about it. If we had not stuck to just negotiating the price, we would have paid a lot more for that car.
4. Know what you want (and don’t): This goes hand in hand with tip No. 3. Write down the exact product you want and any accessories you might like and how much you are willing to pay for those. This will help you avoid confusion when there are too many unnecessary accessories thrown into the mix.
5. Have the script ready: I started following the script strategy after reading it on Ramit Sethi’s site and it has served me well. I have scripts for pretty much everything – negotiating the rate down with the cable company every three months, negotiating to get lower rent and negotiating a telecommuting arrangement with my previous company.
6. Do it all via email (or other social media channels): I like working via email. It lets me put down all my thoughts without someone interrupting me and re-read/edit it as many times as I want before sending it. It also helps me to bring the conversation back to one focused topic if it gets distracting. Personally, it helps me avoid the anxiety I get with face-to-face haggling.
7. Have a list of options you can offer to make the deal better: What are you bringing to the table? Having this list right in front of you will help you steer the conversation to highlight the options you have to make the transaction more attractive to the other party. Can you pay cash? Can you buy right away? Do you have an excellent credit score? Why should they agree to the deal you are offering?
8. Go for the win-win: You are having this conversation only because each of you has something the other person wants. If you go with the mentality to “win” the negotiation, you might probably walk away empty-handed. This might not be the style of negotiation for everyone, but for me it works best when both parties reach a happy medium.
9. Don’t make it personal: Not all negotiation ends with a transaction. Just because you didn’t get the deal you wanted doesn’t mean something is wrong with you or that the other person had something personally against you. It just was not the best deal for both parties. Keep your bottom line – your budget, in mind and be ready to walk away if the deal doesn’t work out. You don’t have to buy something just because you want to be the nicer person.
10. Walk away: Walk away from the deal if it is not what you wanted. Sometimes, walking away is part of the negotiation to show you are not desperate, other times you really have to give up the deal; be prepared to do that.
Negotiation is a difficult skill to master even for experts who deal with people a lot. For introverts, we just have to prepare, play our strengths and plan wisely.
Are you an expert negotiator? What are your strategies?
photo: Wikimedia Commons
We were at the Seattle airport a few years ago, my wife and I, checking in our baggage at the counter. We had some work to do in Chelan and were on our way back to Denver. As we made our way to the airport, we stopped at a Trader Joe’s to buy a case of their Charles Shaw Merlot. Everyone knows it as Two Buck Chuck because Trader Joe’s sold it for $1.99 a bottle for years in California (where they don’t tax wine). Because we didn’t have any Trader Joe’s stores in Colorado until earlier this year, it was a standard item on our shopping list whenever we visited another state. It was such a regular purchase when either of us traveled, we went so far as to buy one of those hard-sided file boxes with wheels and pull-out handle so it trundled behind you just like your carry-on luggage. A case of wine fits snugly, so it doesn’t move around as you haul it, and the hard sides protected the glass from breaking when it flies in the belly of the plane.
We expected the check-in to be routine, as it had been many times before. Not this time, though. Our attendant turned out to be an extreme rules person. She demanded to know what was inside the box. Wine, we told her. Brusque turned to hostile: Nope, she informed us firmly, the airline cannot accept a case of wine as checked baggage. We were speechless, because you never expect something to be denied when it’s been done routinely tens of times by tens of colleagues around the country. Never a question, never a word, just “Thank you for flying with us.” But not this time. No, Siree.
My wife’s recovery was quicker. My mouth still opened and closed soundlessly, like a fish on dry ground, when she pointed out, very politely, that we’ve done this many times before, with this exact file case and this exact airline. She might as well have addressed an iceberg. Mouth corners down, lips pressed firmly together, the ground attendant let my wife finish, but was neither impressed nor swayed. Clearly, those other employees did not attend her permissible baggage classes. All my wife got was a quick, firm, shake of the head. “Anything else to check in?”
After a few desperate seconds, my wife, said, more to herself than to the attendant, “Oh no! We’re from Colorado, and there are no Trader Joe’s there. This was our only chance to get in some TJ shopping.”
The iceberg melted faster than you could say “Chuck.” You’ve never seen a change so swift, or so complete. “You have no Trader Joe’s?” Mortification and horror dripped from every syllable. “Well, that’s just terrible! Here, Honey, let me help you get that checked in.” And we were on our way.
Which other wine elicits such a strong emotional response (even from the Gestapo)? That’s not the only emotional response Two Buck Chuck provokes. Shoppers on a budget just love the stuff and can’t get enough — which other label has sold 800 million bottles in the past 12 years? That’s almost $2 billion — through a single retailer, one without total national coverage. If that’s not “loves the stuff,” what is?
Another strong emotional response is derision and scorn, with perhaps not a little hate thrown in. Wine makers in the famed Napa region of California despise Charles Shaw’s maker and pass up no opportunity to say so. Who would like someone who drops the average price for your product, in a recession, when everyone is hurting?
Who is this Charles Shaw fellow, anyway? (He is none other, of course, than probably the most famous incognito man in the country.) Actually, it’s a tale of two people. In 1974, Charles F. Shaw and his wife Lucy bought 70 acres in the heart of the Napa Valley with her inheritance and started a winery. This was before buying wine farms in Napa Valley became the thing to do for the idle rich. Unfortunately, the winery didn’t do well financially, and neither did the marriage. In 1991, the couple divorced and Lucy kept the winery. Charles left town and started a vineyard in Michigan. The winery bearing his name went bankrupt soon after he left, at which point the “other” Charles Shaw appeared.
Only his name wasn’t Charles Shaw. It is Fred Franzia, head of Bronco Wine Company, based near Salinas, in California’s Central Valley. Mr. Franzia bought the Charles Shaw label and sat on it for almost a decade.
The recession following the dot-com bust provided the perfect opportunity for Mr. Franzia. Don’t believe the many urban legends surrounding the absurdly low price. No, Mr. Franzia did not have a divorce and a need to devalue the winery, and no, airlines were not forced to dump wine on the market. Bronco Wine simply bought up large quantities of good quality wine in the recession, bottled it with the new label, and offered it to Trader Joe’s for a low enough price to enable the retailer to sell it for $1.99 a bottle in 2002.
The timing was perfect, and the quality was surprising. In 2004 and 2005, Charles Shaw wines won several prizes. The wine flew off the shelves — so much so that Trader Joe’s simply stacked the cases on the floor and cut a few open for a display. If you can get an entire case for the price of a bottle of medium-quality wine, why not buy the whole case?
Good things never last, do they? In 2013, Trader Joe’s announced what everyone had been waiting for for many years: the price of Two Buck Chuck was raised by fifty cents a bottle. How would the market react? Outside of California, the price had always been $3 a bottle or more, because of taxes and transportation.
From all accounts, the price hike of 25 percent, on a brand so famous the news made “Time” magazine and most of the major TV networks, hardly registered. Isn’t that amazing?
Okay, so what’s the moral or point of this post? A few:
1. The good things in life aren’t always the most expensive. Nobody would confuse Charles Shaw wine with those labels which win gold medals year after year … but those labels don’t generate billions of dollars from rabidly loyal fans, either. Remember this the next time you go shopping for … just about anything. Learn to identify quality — and a good bargain — when you see one!
2. There is life after failure. Charles Shaw, the one with the real name, no doubt faced some bitter feelings of disappointment when his winery and marriage failed. But he’s remarried and is making another go of it. And running another winery, specializing in riesling.
Oh, one more: If you wait long enough, you, too, will eventually have a Trader Joe’s near you. Then perhaps you won’t rankle overworked airline employees trying to make a buck or two.
I find that defaulting to pessimism about the economy is a great way to hedge your emotional bets. If things turn out well, then I can count it a pleasant surprise. If things turn out badly, at least I have the satisfaction of having been right.
Lately though, there have been some cracks in my gloomy facade. I look at economic data every day, and there is so much information that there is bound to be a mix of bad and good. (You can pretty much always spin the economy however you please.) Still, beyond the usual week-to-week gyration of data points, there are a number of trends that seem to have real significance for the economy — and many of these happen to be positive.
So, coming from a confirmed skeptic, it should mean something that I can find five reasons to be optimistic about the economy:
- Job growth is up. First, some stats, then a discussion of what it all means. Job growth for the first half of 2014 reached nearly 1.4 million, the best first half to any year since 1999. Through July, employment growth had topped 200,000 for six consecutive months, the first time that has happened since 1997. People argue about the significance of the unemployment rate, because it does not capture the extent to which people who cannot find a job have stopped looking, or are underemployed in low-paying jobs. However, whatever the real unemployment rate is, if the economy keeps creating significant amounts of jobs month after month, eventually people are going to be encouraged enough to get back into the workforce, and wages will grow as demand for labor rises. Beyond that, though, job growth is the fuel that can help the rest of the economy run. Put those much-needed paychecks back into the economy, and it should have a magnifier effect from the resulting increase in spending.
- Economic growth bounced back beautifully from a bad first quarter. The economy actually shrunk in the first quarter of 2014, at an inflation-adjusted annual rate of 2.1 percent. Everybody blamed the weather, but since GDP statistics are seasonally-adjusted, one had to wonder whether last winter was really that much worse than the norm. Plus, even if the contraction of economic activity were due entirely to the weather, that kind of setback can have a lingering effect. So, second quarter GDP became a key economic release to watch. Real GDP growth for the second quarter was estimated at an annual rate of 4.0 percent initially, and was recently revised upward to 4.2 percent. Growth for 2014 may still come up short of original expectations because of the contraction in the first quarter, but the important thing going forward is that the economy seems to have recovered completely from that setback.
- Mortgage rates remain low. Despite reduced Federal Reserve intervention, mortgage rates have remained in a holding pattern at just over 4 percent. Can they stay that low forever? Probably not, but they don’t need to. This was always going to be a timing game — the goal was to have low mortgage rates support the housing market just long enough for the economy to gather its momentum, at which point stronger growth could provide enough demand to keep the housing market healthy even once mortgage rates started to rise. The key was for the economy to come around before mortgage rates rose significantly, and it looks like that may be happening.
- Housing prices continue to recover. Home prices have been rising since the beginning of 2012, which not only reflects a restoration of housing demand, but also has allowed more and more homeowners to get their mortgages out from under water. This gives those homeowners an opportunity to take advantage of still-low mortgage rates by refinancing, which in turn makes more money available to be put back into the economy.
- Inflation remains low. Janet Yellen and the Fed have worried that inflation might be too low, but that seems like a nice problem to have. After all, it’s not as if deflation has taken hold; instead, we have had a slow and steady inflation rate of 2 percent over the past year. That has allowed interest rates to remain low, which in turn has made many of the developments listed above possible.
You may notice I didn’t mention the record high the stock market recently reached. While I’m certainly happy with the gains, investing is a forward-looking exercise, and after five years of a rising market, one has to wonder where the market can go from here.
The irony might be that after five years of a strong stock market and a mediocre economy, we might be in for a few years of a mediocre stock market and a strong economy. It’s an example of why, no matter how optimistic you choose to be about your finances and investments, optimism should always be tempered by caution.
This post comes from Sean T. Johnston at our partner site Zing!
Being a renter has its advantages. For the most part, you don’t need to concern yourself with costly indoor or outdoor maintenance. When your lease is up, you can just leave. You don’t have to worry about selling the property.
But as convenient as renting is, you are, in essence, paying someone else’s mortgage. While the responsibilities of being a homeowner are greater, so are the rewards. You can make whatever modifications you’d like without having to worry about a landlord. In addition, there are lots of tax deduction options available to homeowners that aren’t there for renters.
But perhaps the most important distinction is the fact that, when you pay your mortgage, you’re building equity in something that has value. You can borrow against this equity to pay for important purchases, giving you credit options not available to renters. You own the property too, and you can sell it whenever you want.
If homeownership sounds like something you see in your future, here are a few financial questions you need to make sure you have the right answer to.
Do You Have a Steady Income?
You probably already know this, but buying a home is a pretty sizable financial commitment. If you’re like most of us, you’ll be paying off the house for fifteen to thirty years after you sign the paperwork. To do this, you’re going to need a steady, reliable stream of income.
One of the first steps of the underwriting process will be income verification. You’ll need to submit your paystubs and verify your income history. Mortgage underwriters would like to see steady income; gaps or fluctuations could raise red flags.
It’s not just about how much you make, but how much you owe as well. This relationship is called your debt-to-income ratio (DTI). Take the amount that you make each month and divide it by the total of the minimum payments on your debt. Your DTI is like your golf score – the lower, the better. While each person’s financial circumstances are different, if your DTI is 75% or lower, you can probably qualify.
How Much House Can You Afford?
This is one of the most important and fundamental questions when considering whether you should buy a home. Since you could conceivably be paying your house off for decades, you want to make sure the monthly payments are something you can fit into your budget.
The first thing you need to do is get a list together with all of your monthly expenses. Include everything that you pay each month and everything that you make each month.
Take a look at what’s left over each month and figure out what a comfortable mortgage payment would be. Just because you have $2,000 left over doesn’t mean you want to shoot for a $2,000 mortgage payment. First of all, you’ll also need to include taxes and insurance, plus a good savings pad for yourself to pay for unanticipated home expenses or surprises that come up.
It’s better to have a lot of money left over each month than to have a house that you’re struggling to make payments on.
How’s Your Credit Looking?
In addition to your DTI, your credit score is going to be a major factor in determining your eligibility to get a mortgage on a new house.
Fair or not, your credit score essentially tells banks and lending institutions what kind of risk is involved in lending money to you. There are a lot of factors that go into your credit score including how much credit you use, how much you currently owe and your payment history.
If your credit score is 620 or above, you’re probably in decent shape to get a mortgage. If you’re unsure or you know that your credit score could use some work, you have options. Check out Quizzle. There, you can receive a free credit report and credit score and take advantage of tools and tips to help you improve your score and help you achieve your goals of homeownership.
Are You Ready to Put Down Roots?
In addition to the financial commitment you make when you buy a house, you’re also making a commitment to your neighborhood. Purchasing a home means you’re looking to stay in that area for a while, if for no other reason than the expense and complicated nature of selling a house.
If you have a job that requires you to relocate frequently, you might want to consider renting until you feel confident that you’ll be able to stay in one location for a few years.
Can You Handle the Maintenance Costs?
One of the biggest bummers associated with homeownership is the cost of maintaining your property. It’s kind of nice being a renter. Most of the time, if something breaks, you just have to call your landlord. When you buy a home, you are the landlord, so you’d better be ready.
It’s not always the big stuff like a furnace or a roof that can cost thousands of dollars. The little things, stuff that maybe you never even thought about before, can add up. Random items like lighting sconces, landscape edging, garage storage, brick pavers and furnace filters are all your responsibility.
I’m not trying to paint a bleak picture, but the responsibilities of maintaining a property can quickly overwhelm new homeowners. Make sure you know exactly what’s involved before you sign on that dotted line. A thorough inspection by a good home inspector is always a worthwhile investment before you buy a house.
If you’ve carefully considered the questions above and feel confident that homeownership is in your future, click here to get started.
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Last year, I signed up for a program called “Connections” through my college alma mater. The program is designed to bring a group of the college’s current juniors and seniors to the big city, for a pow-wow with both recent graduates and ancient grads like myself, who work in the students’ prospective career fields.
On the day of the confab, a handful of us alumni sat on the dais, facing a dozen fresh-faced undergrads. After we alums painted a verbal picture for the kids of the work world we inhabit on a daily basis, it was time for the question-and-answer session. It took a while, but then one coed held up her hand and asked, “What do you wish you knew when you were our age that you know now?”
It was the question I’d waited for, the one that allowed me to make what I hoped would be a significant contribution to the collective joy of the student group, not then but approximately four to five decades into the future.
“This isn’t so much a career issue as it is a life issue,” I intoned. “But when I got handed my sheepskin with the rest of the Class of 1976 one sunny May Sunday afternoon in that bicentennial year, I wish I’d known this above all:
“I wish I’d known that my youth was a tool — a golden, glistening, priceless instrument of wealth accumulation — that I could leverage to accumulate vast financial assets, and do so fairly effortlessly. It took me a dozen years after graduation to grasp that lesson, and even that late in the game I still managed to parlay the wisdom into a nice, tidy sum. But I can only imagine what I’d been able to accomplish had I been hip to this truth a decade earlier.”
Off 180 degrees
Most college grads leave academia with a view of the future stretching to infinity. It’s so far off they can’t fathom turning 40, let alone picture their retirement years. Having spent 17 years — almost their entire lives — toiling away in the classroom to reach college graduate status, they’re convinced of one thing: They can start saving a lot later for the day seemingly centuries off when they retire. For right now, it’s time to reward themselves for all that work by spending, not saving.
In making that assumption, they’ve got it wrong — exactly 180 degrees wrong. That’s because the most important, powerful savings they will ever put away are the savings they bank the very first day they are ever paid. The second most powerful savings? The savings banked the day after the first day they are paid.
By the time paychecks are handed to people in their 50s or even their fairly youthful 40s, some of the power to grow savings those folks once enjoyed has been sapped. There are fewer years left until they retire, or are forced out the workforce by a younger boss who doesn’t much care for older workers.
That means there are fewer years for savings to compound. Compounding was once referred to by Albert Einstein as the “Eighth Wonder of the World,” because of its amazing way of growing savings over long periods.
“Compound interest is the Eighth Wonder of the World,” remarked the Great One. “He who understands it earns it. He who doesn’t understand it pays it.”
Put savings into a tax-advantaged account, such as a 401(k), if offered one at work, or an Individual Retirement Account, and you have the Eighth Wonder of the World on steroids. It’s not only that your principal is making interest every year, and your interest is making interest every year, and your reinvested dividends are making interest every year.
It’s not even that all that together is building and building, year after year. In a tax-privileged account all of those gains are not taxed year to year, so they grow at an even faster clip. Wait even one paycheck to start saving, and you have a two-week shorter time frame for that miracle to weave its magic. The result is that the most powerful two-week period you’ll ever have to save has been wasted. Think two weeks of savings probably won’t amount to much? Try compounding them in a tax-deferred savings vehicle for 45 years and you may reassess the notion.
A few years ago, a study looked at two groups of savers. One group started saving at 25, saved x number of dollars a year until 35, and never saved again. This group just let those savings build through the power of compounding.
A second group of savers started the day after the first group stopped saving. Starting at 35, they saved the same x number of dollars a year for not 10 years but 30 years, all the way to traditional retirement age at 65.
What group came out ahead at 65? That’s right. It’s the first group. The fact they saved earlier more than compensated for the fact that they saved much less.
If you’re starting off fresh from college, you too have a golden, gleaming tool called at your disposal. No it’s not zero-percent balance transfer credit cards or knowing how to save on car insurance. It’s what Einstein called the Eighth Wonder of the World.
Don’t leave that tool in a closet and pull it out when you’re middle-aged. Use it from the very first day, when it has the most power.
After leveraging the Eighth Wonder of the World for four or five decades, you just might be able to take the rest of your life off, feeling free to visit the first seven.
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