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Honda announced today that it will discontinue the production of Accord hybrids due to Toyota’s market dominance with the Prius hybrid. They will, however, continue producing Civic hybrids, which have fared somewhat better since their introduction. Since going on sale in 2004, the Accord hybrid has sold just 25,000 units, including 6,100 in 2006. In just the last month, 439 Accord hybrids have sold nationwide, as compared to 24,000 Prius hybrids.
While at least part of this difference has been ascribed to the fact that the mileage advantage of a hybrid is most pronounced in a smaller car, such as the Prius or Civic, Toyota still offers a hybrid Camry as well as hybrid Lexus models.
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