Small Business Saturday 2011

Small Business Saturday 2011

As you’re likely aware, this coming Friday is none other than “Black Friday.” And what happens the day after that? Small Business Saturday, of course.

Small Business Saturday is a promo that was launched last year by American Express. The goal of this promotion is to get people to shop at small, locally-owned businesses – and to use their American Express cards when doing so. As before, Amex is offering a $25 bounty for participating.

Simply register your eligible card(s) and and then make a $25 minimum purchase (with your card, of course) at a qualifying small business on this coming Saturday, November 26th. In return, you’ll get a $25 statement credit.

Eligible merchants include:

…any independently owned small businesses that accept the American Express Card. Purchases made online, at large, national chains, at franchised business locations and at government agencies are not eligible. Prepaid, corporate cards and ExpressPay transactions are not eligible.

There’s a limit of one statement credit per card no matter how many purchases you make. That being said, I was able to get credits on two different cards last year, so if you have more than one Amex card, you might consider registering and using each of them.

The credit should show up within five (5) business days, but it could take up to two statement cycles in some cases. Last year, my credits showed up very quickly (within just a few days).

This is a win-win for you and any local merchants that accept Amex, as they’ll get extra business and you’ll get a $25 credit.

4 Responses to “Small Business Saturday 2011”

  1. Suwannee: Many don’t, but many do. I think that, by being friendly to small businesses, this is an attempt by Amex to get more small business owners to accept their cards.

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