Well, this is interesting… Earlier this week I wrote about how Zecco relies on their free online stock trades to land customers, as opposed to bankrolling major marketing campaigns. But just the other night I saw a primetime TV ad for Zecco on Comedy Central (I think). Maybe I’ve just had my head in the sand, but I don’t recall seeing TV spots of this sort in the past.
There’s nothing terribly significant about this, it just makes me wonder if they’re re-thinking their marketing strategy. I guess now that they’ve tightened up their commission structure a bit, they can afford to do more in the way of mainstream promotion. Regardless, Zecco still looks like a pretty solid deal if you’re in the market for a cheap (free) online broker.