Zecco Ramping Up Mainstream Advertising?

Well, this is interesting… Earlier this week I wrote about how Zecco relies on their free online stock trades to land customers, as opposed to bankrolling major marketing campaigns. But just the other night I saw a primetime TV ad for Zecco on Comedy Central (I think). Maybe I’ve just had my head in the sand, but I don’t recall seeing TV spots of this sort in the past.

There’s nothing terribly significant about this, it just makes me wonder if they’re re-thinking their marketing strategy. I guess now that they’ve tightened up their commission structure a bit, they can afford to do more in the way of mainstream promotion. Regardless, Zecco still looks like a pretty solid deal if you’re in the market for a cheap (free) online broker.

4 Responses to “Zecco Ramping Up Mainstream Advertising?”

  1. Anonymous

    I really, really want to get going with Zecco [already have an account] but the energy and time and frustration of transferring money out of sharebuilder into Zecco to have all the funds under one account is just to much for me. I need to have some serious confidence in Zecco before taking the plunge.

    I might just start sending in some money to Zecco and have two accounts going, but I am not a fan of having multiple accounts like that.

  2. Anonymous

    On top of that, this is the perfect time to advertise as they can capitalize on E*Trade’s vulnerability. I know I’m looking for a new brokerage, although Zecco gives me the “free lunch”-willies. I’m worried about dealing with SIPC regarding E*Trade so a brokerage that offers “free” trades *cough* internet bubble *cough* doesn’t make me think my assets would be any safer.

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